Founded in October 2020 by sisters-in-law Kalpana Jha and Uma Jha, JhaJi Store is a Darbhanga-based enterprise dedicated to bringing the authentic flavors of Mithila to households across India and beyond. Specializing in traditional pickles and chutneys, the store emphasizes handmade products crafted without preservatives, artificial colors, or additives.
Utilizing locally sourced fruits, vegetables, and spices, JhaJi Store ensures each product embodies the rich culinary heritage of the Mithilanchal region. The pickles undergo natural sun-drying for up to 20 days, enhancing their flavor and authenticity. Beyond delivering quality products, JhaJi Store is committed to social impact, employing individuals from nearby villages and allocating 2% of its revenue towards girl child education.
The brand has garnered significant acclaim, serving over 300,000 families across more than 10,000 pin codes in India and attracting international interest from 21 countries.
JhaJi Store specializes in traditional Mithila pickles and chutneys, including varieties like Mango Pickles, Oal Pickle, Mix Pickle, and Green Chilli Pickle.
Yes, all products are handmade using traditional recipes passed down through generations.
No, JhaJi Store's products are free from preservatives, artificial colors, and additives.
Ingredients are locally sourced from small-scale farmers and traders in regions like Samastipur and Muzaffarpur.
While primarily serving customers across India, JhaJi Store has received demand from countries like the US, UK, Canada, Germany, Singapore, Australia, Nepal, Bangladesh, and the Middle East.
April, 2025
Saturday
August 26,2019
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