Founded in October 2020 by sisters-in-law Kalpana Jha and Uma Jha, JhaJi Store is a Darbhanga-based enterprise dedicated to bringing the authentic flavors of Mithila to households across India and beyond. Specializing in traditional pickles and chutneys, the store emphasizes handmade products crafted without preservatives, artificial colors, or additives.
Utilizing locally sourced fruits, vegetables, and spices, JhaJi Store ensures each product embodies the rich culinary heritage of the Mithilanchal region. The pickles undergo natural sun-drying for up to 20 days, enhancing their flavor and authenticity. Beyond delivering quality products, JhaJi Store is committed to social impact, employing individuals from nearby villages and allocating 2% of its revenue towards girl child education.
The brand has garnered significant acclaim, serving over 300,000 families across more than 10,000 pin codes in India and attracting international interest from 21 countries.
August, 2025
Saturday
August 26,2019
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